You see many posts saying that ‘Blog SEO is dead’ following Google’s AI Overview, which definitely had a hard hit on informational content in general.
Smart SEOs should always prioritize revenue-generating keywords, where informational content (blog/article) comes as supporting content. For any competent SEO specialist, the first duty should always be ranking commercial keywords with high conversion intent and driving targeted traffic through them.
Why Blog content still matters in 2026?
Generative AI definitely damaged the CTR for all informational content, which made SEOs to start wondering if it’s really useful?
Perhaps the thesis that Blog SEO is becoming useless applies more to SEO for eCommerce and businesses/retailers that sell tangible products, these niches don’t even need purely informational content to rank and convert visitors, to begin with.
But that’s not the case for all niches!
Articles are still highly valuable for Healthcare niche and other YMYL niches too (like Finance).
The following screenshots are an example of a previous client (hospital) of which the scope of work mainly consists of medical articles in addition to few on-page optimizations.
See the notable growth in clicks & Unique query count in top 10 rankings (excluding branded ones).
How can you leverage Blog content for better SEO results?
Having a blog in 2026 isn’t necessarily for the sake of getting clicks and achieving brand-awareness! This becomes even more critical given that AI Overviews have significantly damaged CTR for informational content, showing up at top of every single informational query in search results.
Think about other ways to use articles, here are some:
- Improving the topical coverage: When written genuinely and with subject-matter expertise, articles can definitely increase the topical coverage of your website in the eyes of search engines, especially when supported by smart content clustering and a semantically-driven keyword strategy.
- Strengthening internal linking: We all know that internal linking matters a lot in SEO. When done properly, internal links act as backlinks that are fully under your control!
- Enhancing Trust & E-E-A-T signals: When articles are written genuinely by an expert and promoted across affiliated social media channels, it can passively attract backlinks from relevant and authoritative websites. Moreover, they send signals to search engines & LLMs that this website knows their stuffs pretty well.